Oje’ is our love letter...

..to the bold, the joyful, the offbeat, and the effortlessly cool. Vibrant hues, eclectic prints, and handcrafted details come together to echo your vibe. Think: sunlit getaways, long brunches, game nights, intimate dates, or just a break from the ordinary.

We don’t just make clothes—we create mood-lifters, memory-makers, and conversation starters. For the man who wants to stand out—softly, confidently, unapologetically.

At Oje’, you wear your story. And it’s never boring.

Our Mission

We’re reimagining menswear in India.

For too long, men’s fashion has stuck to a predictable palette—solids, stripes, and the occasional floral. But just as Indian women’s fashion has embraced the bold, the beautiful, and the intricately handmade, we believe it’s time men had access to that same rich tapestry. Oje’ is that shift.

Rooted in Indian craft and elevated by contemporary design, Oje’ bridges the gap between tradition and today. From Kantha embroidery and Dabu prints to Ikat weaves and Khadi, our pieces carry whispers of centuries-old techniques to speak to the modern world.

Our goal? To make Indian craftsmanship a mainstay in men’s wardrobes.

Thoughtfully designed for Indian silhouettes and sensibilities, every Oje’ piece is breathable, beautiful, and made in India—with purpose, pride, and passion

Our Story

What happens when a dye engineer meets a textile engineer at a fashion-focused social commerce startup? Apparently… menswear. Glorious, joy-filled, Indian-as-ever menswear.

We’re Yadnyee (IIM Bangalore) and Abhay (IIT Delhi)—two start-up nerds and serial fashion lovers. We met over a mid-day chai and cold coffee break, bonding over a shared frustration: the lack of fun, well-crafted, non-mass-produced menswear in India—and our love for clothes that don’t look like everyone else’s.

So we asked: What if we built something different?
Something that blends handwork with streetwear, tradition with trend, India with the world?

That “what if” became Oje’. A brand born out of friendship, fun, and a fierce love for craft and carving our own brand. From the first sketch to the final stitch, we’re involved in it all—driven by the belief that your shirt should feel as good as it looks, and say something about who you are.

Oje’ is us. And hopefully, a little bit of you too.